Beat Instrumental (Magazine) – December 1969

FrontCoverBeat Instrumental was a UK monthly pop and rock magazine. Founded by Sean O’Mahony (aka Johnny Dean) and first published in May 1963 as Beat Monthly, it became Beat Instrumental Monthly with issue 18 and Beat Instrumental from issue 37. Like the weekly Melody Maker, it was aimed at musicians, emphasising instruments, production and equipment in its interviews and moving easily to progressive rock in the late 1960s. The magazine ceased publication in 1980.

Kevin Swift was among Beat Instrumental’s reporters in 1966. During the 1970s, the features editor was Steve Turner, and Adam Sweeting also wrote for the magazine. (wikipedia)

Beat Instrumental magazine launched in May 1963. A well informed London based monthly music magazine featuring pop and beat groups of the 1960’s through to rock and progressive groups of the 1970’s and 80’s. Originally christened Beat Monthly it was renamed Beat Instrumental Monthly by issue 18 and then Beat Instrumental magazine from issue 37. It catered for musicians with reviews of musical instruments, guitars, effects, amps and production equipment along with some great interviews, music news articles and record album reviews which attracted many non musicians. (worldradiohistory.com)

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Established in May 1963 as Beat Monthly. From #18 the title was changed to Beat Instrumental Monthly, and abbreviated to Beat Instrumental from #37. Emphasizing musical instruments and equipment (it billed itself as “The World’s First Group & Instrumental Magazine”), Beat Instrumental was among the first to publish interviews with musicians discussing their gear. The magazine also defined pop music more widely than many of its contemporaries. Later on, the magazine made seamless transitions from pop to rock and prog-rock. (Avo Raup)

And here´s the issue from December 1969:

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Enjoy this wonderful trip in a very important time of Rock music !

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The backside of the magazine:
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