Avril Lavigne – Let Go (2002)

FrontCover1.jpgLet Go is the debut studio album by Canadian singer-songwriter Avril Lavigne. It was released on June 4, 2002, by Arista Records. For a year after signing a record deal with Arista, Lavigne struggled due to conflicts in musical direction. She relocated to Los Angeles, where she recorded her earlier materials for the album; the kind of sound to which the label was not amenable. She was paired to the production team The Matrix, who understood her vision for the album.

The album was credited as the biggest pop debut of 2002, and was certified six-times Platinum in the United States. It was released to generally positive reviews, although Lavigne’s songwriting received some criticism. It also did extremely well in Canada, receiving a diamond certification from the Canadian Recording Industry Association, as well as reaching multi-platinum in many countries around the world, including the UK in which she became the youngest female solo artist to have a number-one album in the region.

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As of 2011, Let Go had sold over 20 million copies worldwide becoming Lavigne’s highest-selling album to date. According to Billboard, the album was the 21st best-selling album of the decade. A Rolling Stone readers poll named Let Go the fourth best album of the 2000s. The album is considered as one of the albums that changed the pop punk music scene, because it helped to bring pop punk music into the mainstream, contributing to the rise of female fronted pop punk bands and female-driven punk-influenced pop music. On 18 March 2013, Let Go was re-released as a double disc-set paired with her second studio album, Under My Skin, which is released under RCA Records. The album was further promoted by the Try To Shut Me Up Tour between December 2002 and June 2003.

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Lavigne relocated to Los Angeles, where she collaborated with songwriter and producer Clif Magness, who gave her ample creative control in the writing process. Lavigne and Magness wrote “Losing Grip” and “Unwanted”, songs that she deemed reflective of her vision for the entire album. However, Arista was not thrilled with the heavy-guitar laden songs that Lavigne was writing, prompting the label to look for other producers to match their demands.

Now two years since she signed the deal, Lavigne, who was then unknown, came to the attention of the three-piece production team The Matrix. Arista could not find the right direction for Lavigne, so the team’s manager, Sandy Roberton, suggested that they work together: “Why don’t you put her together with The Matrix for a couple of days?” According to member Lauren Christy, they had been listening to Lavigne’s early songs and felt they contained “a Faith Hill kind of vibe”. As soon as they saw Lavigne coming into their studio, The Matrix felt that her musical direction was incongruous to her image and attitude. After talking to Lavigne for an hour, “we cottoned on that she wasn’t happy but couldn’t quite figure out where to go”.

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The Matrix played her songs with Faith Hill influences, because it was those kind of songs the label wanted Lavigne to sing. But Lavigne dismissed it, saying she wanted songs with punk rock inclinations. Lavigne played The Matrix a song that she had recorded and really loved, a track with sounds in the likes of the rock band System of a Down. Fortunately, prior to forming The Matrix, its members’ early projects were in the pop-rock type, so they readily figured out what Lavigne wanted to record and knew exactly what to do with her. They told her to come back the following day, and in the afternoon during that day, they wrote a song that evolved into “Complicated” and another song called “Falling Down” (Falling Down appears on the Sweet Home Alabama Soundtrack). They played it to Lavigne when she came back the following day, inspiring her what path she should take.

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When Josh Sarubin, the A&R executive who signed Lavigne to the imprint, heard the song, he knew it was right for her. Lavigne presented the song to Reid, who agreed the musical direction Lavigne and The Matrix were taking, and set “Complicated” as the album’s lead single. Reid sent Lavigne back to The Matrix to work with them, initially for a month. Arista gave the team carte blanche to write and produce 10 songs, which took them two months. The album was originally entitled Anything But Ordinary, after the track of the same name that The Matrix produced, but Lavigne asked Reid for the album to be called Let Go instead, which is the title of an unreleased demo featured on Lavigne’s 2001 B-Sides.

Critics described Let Go as an alternative rock album with post-grunge-oriented sound. (by wikipedia)

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Talk about pressure — being under 21 and having a record deal no longer qualifies as extraordinary. And as mass-produced teen pop makes its exit and a glut of young singer/songwriters enter, child prodigies no longer have built-in marketing appeal. So if newcomer, 17-year-old Avril Lavigne truly wants to be “Anything But Ordinary,” as she sings on her debut album, Let Go, she’ll have to dig deeper. Luckily for Lavigne, aside from youth, she does have talent. Her debut runs the gamut from driving rock numbers like “Losing Grip” — where Lavigne shows off her vocal range, powering into the anger-fueled, explosive rock chorus — to singer/songwriter pop tunes like “My World,” where Lavigne fills listeners in on the past 17 years of her life. Lavigne handles a variety of styles deftly, but she still has some growing up to do lyrically. “Sk8er Boi” has a terrific power pop bounce, but shows her lyrical shortcomings: “He was a punk/She did ballet/What more can I say” — a lot. The phrasing is awkward and sometimes silly: “It’s funny when you think it’s gonna work out/Till you chose weed over me you’re so lame,” she sings on “Too Much to Ask.”

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Not surprisingly, the standout track is the first single, “Complicated,” a gem of a pop/rock tune with a killer chorus. But listen carefully and you’ll realize that “Complicated”‘s sing-song melody borrows just enough from Pink’s “Don’t Let Me Get Me” to make it familiar and likeable. Nonetheless, the song is a knockout radio hit. Lavigne, a self-professed skater punk and labelmate of Pink, shares her “Take Me As I Am” credo as well. And that said, it’s hard not to look at this record, executive produced by Arista label head Antonio “L.A.” Reid, who is thanked by Lavigne for allowing “me to be myself,” and feel cynical about the music industry’s willingness to reproduce a hit over and over. Lavigne, however, is a capable songwriter with vocal chops, and at her age, one imagines, she is still finding her feet, borrowing from the music she’s grown up listening to. The problem is Lavigne is still so young she’s listening to the radio hits of the ’90s and early 2000s: she’s Pink when she’s bucking authority, Alanis Morissette when she’s angry, and Jewel when she’s sensitive. Let Go shows promise, but the question is whether Lavigne and only Lavigne will shine through on her next effort. (by by Christina Saraceno)

In other words: A perfect Power Rock album !

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Personnel:
Jeff Allen (bass)
Joe Bonadio (drums)
Alex Elena (drums)
Curt Frasca (guitar)
Josh Freese (drums)
Corky James (guitar)
Avril Lavigne (vocals, guitar)
Gerry Leonard (guitar)
Clif Magness (bass, guitar, keyboards, drum loop)
Dennis Johnson (beats and scratching)
Suzie Katayama (cello)
Peter Zizzo (guitar)
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The Matrix – Sabelle Breer

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Tracklist:
01. Losing Grip (Lavigne/Magness) 3.54
02. Complicated (Lavigne/Christy/Edwards/Spock) 4.04
03. Sk8er Boi (Lavigne/Christy/Edwards/Spock) 3.24
04. I’m with Yu (Lavigne/Christy/Edwards/Spock) 3.44
05. Mobile (Lavigne/Magness) 3.31
06. Unwanted (Lavigne/Magness) 3.41
07. Tomorrow (Lavigne/Frasca/Breer) 3.49
08. Anything But Ordinary (Lavigne/Christy/Edwards/Spock) 4.12
09. Things I’ll Never Say (Lavigne/Christy/Edwards/Spock) 3.44
10. My World (Lavigne/Magness) 3.27
11. Nobody’s Fool (Lavigne/Zizzo) 3.57
12. Too Much To Ask (Lavigne/Magness) 3.46
13. Naked (Lavigne/Frasca/Breer) 3.26

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Avril Lavigne – Under My Skin (2004)

FrontCover1Under My Skin is the second studio album by Canadian singer-songwriter Avril Lavigne that was released through the RCA Records Label internationally throughout May 2004. Lavigne wrote most of the album with singer-songwriter Chantal Kreviazuk, who invited her to a Malibu in-house recording studio shared by Kreviazuk and her husband Raine Maida, where Lavigne recorded many of the songs. The album was produced by Maida, Don Gilmore, and Butch Walker.

Under My Skin debuted at number-one on the U.S. Billboard 200 albums chart and according to Billboard magazine, was ranked number 149 on the list of top-selling albums of the 2000s. It has sold more than 10 million copies worldwide, 3 million of which were sold in the United States, ranking the album No. 149 on the Billboard 200 Decade End Chart. Because of the album’s darker, heavier, more aggressive vibe reminiscent of post-grunge, nu metal and more melodic rocker songs, it received generally positive reception from critics. (by wikipedia)

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Part of Avril Lavigne’s appeal — a large part of it, actually — is that she’s a brat, acting younger than her 17 years on her 2002 debut, Let Go, and never seeming like she much cared about the past (she notoriously mispronounced David Bowie’s name when reading Grammy nominations), or anything for that matter. She lived for the moment, she partied with sk8er bois, she didn’t want anything complicated, and she sang in a flat, plain voice that illustrated her age as much as her silly, shallow lyrics. Those words got disproportionate attention because they were so silly and shallow, but most listeners just didn’t care because, thanks to producer gurus the Matrix, they were delivered in a shiny package filled with incessant, nagging hooks — a sound so catchy it came to define the mainstream not long after Let Go hit the radio. The Matrix became ubiquitous on the strength of their work with Lavigne, who herself became a big star, earning constant play on radio and MTV, kick starting a fashion trend of ties-n-tank tops for girls and inexplicably providing a touchstone for indie rock queen Liz Phair’s mainstream makeover. Fame, however, didn’t pull the two camps together; it pushed them their separate ways, as the Matrix went on to record their own album and Avril decided to turn serious, working with a variety of co-writers and producers, including fellow Canadian singer/songwriter Chantal Kreviazuk, for her second album, 2004’s Under My Skin. Lavigne hasn’t only shed her trademark ties for thrift-shop skirts, she’s essentially ditched the sound of Let Go too, bringing herself closer to the mature aspirations of fellow young singer/songwriter Michelle Branch.

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Since Avril is still a teenager and still a brat, it’s livelier than Branch. Even when it sags under minor keys and mid-tempos, it’s fueled on teen angst and a sense of entitled narcissism, as if she’s the first to discover the joys of love and pain of heartache. In a sense, she comes across as Alanis Morissette’s kid sister, especially now that the Matrix are gone and the hooks have been pushed to the background for much of the record; it’s the teen spin on Supposed Former Infatuation Junkie, where she’s self-consciously trying to grow as an artist. Naturally, this means that Under My Skin is less fun than Let Go since there’s nothing as giddy as “Sk8er Boi,” even if much of it is written from a similarly adolescent vantage. Lavigne’s collaborators, Kreviazuk and Evan Taubenfeld chief among them, have helped streamline her awkward writing, and her performances are also assured, which almost makes up for the thinness of her voice, which sounds far younger than the meticulous arrangements around it. So, Under My Skin is a bit awkward, sometimes sounding tentative and unsure, sometimes clicking and surging on Avril’s attitude and ambition. But it’s telling that the one song that really catches hold on the first listen and stands out on repeated spins is “He Wasn’t,” the fastest, loudest, catchiest, and best song here, and the one closest to the spirit and sound of Let Go — it’s not that Lavigne hasn’t matured, but it’s that her talents are better suited on music that’s a little less contemplative and deliberate than Under My Skin. (by Stephen Thomas Erlewine)

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Personnel:
Kenny Aronoff (drums, percussion)
Kenny Cresswell (drums)
Mike Elizondo (bass)
Sam Fisher (violin)
Samuel Formicola (violin)
Josh Freese (drums)
Brian E. Garcia (percussion)
Chantal Kreviazuk (keyboards)
Jason Lader (bass)
Bill Lafler (drums)
Avril Lavigne (vocals, guitar)
Nick Lashley (guitar)
Victor Lawrence (cello)
Raine Maida (keyboards)
Jon O’Brien (keyboards)
Shanti Randall (viola)
Mark Robertson (violin)
Static (keyboards)
Evan Taubenfeld (guitar, drums, background vocals)
Brooks Wackerman (drums)
Butch Walker (guitar, bass, percussion, keyboards, background vocals)
Michael Ward (guitar)
Patrick Warren (strings, keyboards, chamberlain)
Phil X (guitar)

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Tracklist:
01. Take Me Away (Lavigne/Taubenfeld) 2.57
02. Together (Lavigne/Kreviazuk)  3.14
03. Don’t Tell Me (Lavigne/Taubenfeld) 3.21
04. He Wasn’t  (Lavigne/Kreviazuk) 3.00
05. How Does It Feel (Lavigne/Kreviazuk) 3.44
06. My Happy Ending (Lavigne/Walker) 4.02
07. Nobody’s Home (Lavigne) 3.32
08. Forgotten (Lavign/Kreviazuk) 3.16
09. Who Knows (Lavigne/Kreviazuk) 3.30
10.  Fall To Pieces (Lavigne/Maida) 3.28
11.  Freak Out (Lavigne/ Taubenfeld/Brann) 3.11
12. Slipped Away (Lavigne/Kreviazuk) 3.33

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